Seeing you landing at this informational blog, it is inevitable that you need to improve your brand online reputation or looking for a good stand for your brand. You might be well aware of the fact that online identity is not just determined by what you are posting daily, highlighting the benefits of joining your business or relevant to it, but also by what others post about you.
This can take to mentioning you in their blog post; it could be a photo tag or a bizarre reply to your public status update.
It is obvious that many want to partner or directly give the business to you, focusing on the targets and the better functioning of the business. But, 70% of them would go for the review check of your business page at certain different locations and then, they decide whether they want to give you their business or not.
So, it is clear that it is crucial to keep a check on the performance rating that people are giving to you as you don’t want to lose that 70% of businesses on their way. It is generally not always that you will get good reviews, but it is essential to take the good one only with best review sites.
Now, focusing on the bad reviews, it is vital to improve and won’t allow the businesses to change their minds. Along with the good reviews, it is vital to have the maximum number of reviews along with it. This can increase the online reputation of your business.
Going forth, let’s identify the ORM mistakes that can succor you to increase the brand presence.
Table of Content
- Introduction
- 6 Weird ORM Mistakes That Can Hurt Your Online Presence
- Not Acting over the Negative Feedback given to your Profiles
- Being a Spineless Corporation
- Promoting Like Anything Else
- Failing to Live Up to Who You Are
- Offering Poor Customer Support
- No Real Followers
- Final Words
Whether you have a personal brand, a large corporate brand, or an enterprise-level brand, online reputation management is more important than anything else for your organization.
The goal of ORM for your white label company is to establish a distinct reputation. It used to be done by SERM (search engine reputation management), and reverse SEO (search engine optimization) approaches based on Google, Bing, and Yahoo.
Though, to avoid this branding promotions in prior, you need to identify and repair the reputation and following SEO mistakes.
6 Weird ORM Mistakes That Can Hurt Your Online Presence
Everybody makes mistakes so does any business to its online reputation. But if it happens, you can see your follower count drop and then don’t expect the best for your revenue stream.
So, to make it correct, first, you need to identify the ORM mistakes that can lead your reputation down. Have a look –
Not Acting over the Negative Feedback given to your Profiles
Majorly the negative comments done by some users may not get that level of response from other users. This also makes the business think that it is not a big deal. But remember, the people who open and look at your profiles view it as the most negatively impacted messages.
Not a single, but there are thousands of people who may look at your social media profile, go through the comments, and would definitely arrive if you have strong and positive feedback over your profile. But if they see something negative over your profile, they might not comment on that but keep in mind the damage is already done.
But a trick can work here well if you respond to those negative comments in a very polite, expressive, and positive manner. This can definitely be your savior.
Being a Spineless Corporation
Without a real human touch and acting too corporate cannot take you much ahead!
While posting things over social media, you know it is important to involve the generic touch by the participation of the customers. A spineless corporation has no place in the hearts of people. When you are posting about you and your business on your profile, you should add a little bit of human touch.
Remember one thing here: if you are going to respond to the comment on your profile, never ever respond being too corporate with them. You should reply with a message that gives a personal touch and address directly to the user. It should not be something that is carried out by your team sitting behind.
Infact, when it is about responding to an adverse event, it is important to keep a check over your emotions. The problem can be easily solved while having a mutual discussion over it but making it a big scene won’t work for you.
Assure the other party that you understand, and you will be the one upon whom they can rely and fix the situation further. Don’t make big ego traffic of your business upliftment.
Promoting Like Anything Else
Look, it is important when you have a good presence online, then why you would not be promoting it. It is easily understandable but remembers people hate that promotional content pops up repeatedly, and they will start ignoring what you were planning and executing for so long.
Here is the drive you need to take while stopping spending too much of your time and efforts being promotional. It can make you lose followers and likes on social media. Make use of the promotional content like a jam over the bread.
This is true that your business requires selling, whether it’s your product or service, but without drawing their interest into it, you can’t forcibly sell.
You need to be very generic in this case and draw more engagement and social interaction in your posts so that you can attract better sales.
Failing to Live Up to Who You Are
Even if you’re individually promising somebody about the work to be done, yet not done for some reason, you are undoubtedly responsible for the deed, which may take your reputation down. This works the same in the case of your brand.
To make a certain or even better reputation than before, you should be taking some steps like timely delivering what you commit, keeping promises and guarantees in your mind. If you are offering quick service delivery, it should be the same way, and if you are offering the cheapest, it should be that way. There are some certain factors which a person can’t hold back if you have promised it once.
But if you are lagging in your commitments, you need to take your customers’ dissatisfaction on a serious note, and you should either alleviate their problems or provide a refund. Keeping thing consistency in mind can never lay back your brand’s image.
So, live up to what you have committed to the other party.
Offering Poor Customer Support
Have you ever gone through the polls or the surveys conducted online of the list of the companies?
Some might have got the worst ratings there, and the biggest reason is the poor customer support.
Look if a person is already frustrated with the service, and from the other side, if you are not coping up with them by providing better references or good customer support, then you got one step down there. You might not want to experience it, but it is better to worry before the damage.
In this kind of situations, you can do certain things, and that is:
- By availing your contact address over your websites, like in the form of phone numbers or email addresses.
- By creating a best functional flow via different support channels. Today, chatbots are rocking everywhere!
- Infer that your customer support team follows that procedure.
No Real Followers
A social media interaction on a daily basis via your business page is significant; if it is not, reluctantly, it may be due to very little interaction.
For example, there are many businesses that conduct contests with certain prizes such as iPhones, iPads. Here, in actuality, participants are not big fans of your page but actually the prizes you reward. If you are among them, then consider that you don’t have real followers; it is just the active page with some information.
But keeping the best social interaction with the actual support you provide to them can strengthen your social presence. Make sure you build a real network, not an empire of fake followers.
Creating and setting up the best to engage customers and timely responding to their queries, posts, and questions can boost up your reputation too.
If your company develops a terrible image in a short period of time, no matter how much money you put into it, it will eventually fail. On the other hand, if one of your clients says anything positive about your company, you’re on the correct route, and your company is gaining goodwill.
Furthermore, receiving appreciation from your clientele is not straightforward; you must complete a number of more intricate tasks. You may also leverage reputation management services from a social media marketing management agency to determine what changes you need to make to your plans. It is best to get reliable online reputation management services from a reputable firm.
Final Words
Ultimately, it is considered that you worked hard to develop your business, and don’t allow your efforts to be undone by an aggressive competition or a disgruntled client.
This is why you require online reputation management for your business. Reach those who can manage all the unnecessary information displayed while googling, i.e., in the search engine results. Whatever your brand is, leave your question of online reputation in our hands.
Reach out to those who can handle all of the irrelevant material that pops up when you Google your business, i.e., in the search engine results. Leave your internet reputation in safe hands, no matter what your brand is.
Believe in the outcomes since your fight is worth every dime and agony.
