Online Reputation Management or ORM is an important aspect of marketing. Around 93% of consumers research online before they buy a product or hire a service. They look at things like agency websites, reviews, testimonials, content, etc, before approaching the brand. If you want to increase sales and stay ahead of the competition, you need to hire a reliable reputation management company. RBS Reputation Management is a well-established and reputable ORM agency with ample experience in this field. Whether you want to build your online presence from scratch or repair current issues, we can help.
Finding a reliable ORM agency doesn’t require a lot of effort. A little research and some knowledge of what’s involved in ORM can help you make an informed decision. Here’s a comprehensive guide that will help you look beyond just online reputation company reviews to find the best fit.
Why Do You Need Professional ORM Services?
Online reputation management is a vast and intricate field. There are no straightforward strategies to address negative reviews, penalties, bad press, and other such threats to a company’s reputation. You need a good ORM service because:
- Professionals know how to make negative reviews and comments less visible on online platforms.
- They can flood the internet with positive content to showcase your competencies and earn customer trust.
- ORM experts monitor your company’s name, products, services, website, and other assets to ensure they don’t experience any bad press.
- They develop a strategy to address negative feedback promptly and effectively to ensure your company’s reputation remains intact.
- A comprehensive ORM strategy will also combat malicious entities that try to deliberately harm your reputation like competitors or disgruntled employees.
All of these facts illustrate just how beneficial professional ORM services can be. An experienced agency will use legitimate strategies to repair your reputation. As a well-established agency, we have handled several complex cases over the years. You can read RBS Reputation Management reviews to see just how effective our strategies can be.
Characteristics of A Good Reputation Management Company
If you’ve never worked with an ORM agency before, you may not know how to spot a good one. The characteristics mentioned below distinguish a good agency from a poorly-performing option:
1. Comprehensive Services
ORM is a vast field with different strategies and challenges. A good reputation management company should be able to handle all kinds of challenges effectively. Look for an establishment that offers services like:
- Personal reputation management
- Brand reputation management
- Reputation building
- Reputation repair
- Review removal services
A good ORM agency will look at your overall online reputation and come up with a customized solution involving one or more of the services mentioned above. Every client requires a unique approach so look for agencies with a diverse offering. You can read online reputation company reviews to see if they offer a full-fledged service.
2. Reasonable Pricing
Most agencies offer different pricing options so you can find something that fits your budget and still provides the services you need. For example, we offer three online reputation management packages that start from $499 per month. Clients can choose the Principal, Standard, or Premium options based on their requirements.
All of these plans contain essential services that will help improve your online presence but they have different limits. You can discuss the plans in detail with a customer care representative before picking the best package. Many ORM agencies also offer tailored plans based on the client’s unique requirements. They will provide a detailed quote explaining all of the expenses involved so you can make an informed decision.
3. Honest and Straightforward Communication
Look for companies that are honest and straightforward with their communication with clients. You can read reputation management reviews to see if the past clients mention things like ‘prompt response’ and ‘honest advice’ in their comments. It is also easy to determine whether the experts are good communicators during the first consultation. If you don’t gel with the experts during this meeting, consider requesting another pro or switching to a different company.
If you establish a strong rapport with the account manager, it will be easier to get past difficult situations and bad PR events.
4. Effective and Reliable Strategies
A good reputation management company will always use proven and acceptable strategies. They won’t seek to deceive your target audience because that only produces a short-term result. For example, if a search user asks ‘Is XYZ company legitimate’, a good strategist will ensure there are several authentic and informative content pieces answering that question. These kinds of strategies counteract negative press by overwhelming them with positive content.
However, it is important to ensure your positive content is legitimate and doesn’t mislead customers. If a company was in serious trouble because of a mistake, the positive pieces should focus on how the company handled the mistake, what they learned from it, and how they will change their processes to avoid similar issues down the line. This approach helps win people’s trust, ensures you have a strong reputation, and keeps your clients informed about company developments. Building a bond of trust is very important in today’s environment because modern consumers value experience above everything else.
5. Focus on Long-Term Stability
Make sure the agency focuses on long-term stability instead of short-term gains. Maintaining a good online reputation is a never-ending battle. People will keep commenting on your products or services, sharing their experiences, and voicing issues. A good reputation management company will set-up a system that responds to PR problems quickly and efficiently in a consistent manner.
Without the focus on long-term stability, your reputation will swing up and down often. That’s never a good thing if you want to retain clients and ensure your brand stays ahead of the competition.
6. Industry Standing
Take a look at online reputation management reviews to see whether the company has a good standing in the industry. Look at their portfolio and case studies, speak with past clients, conduct basic research, etc. You can also check platforms like the Better Business Bureau to see if the company has any formal complaints against it.
It is easier to find unbiased and straightforward information about different services or brands online. You can also check the brand’s social media profiles to see if there are any issues or upset comments.
An experienced ORM agency will adopt a methodical approach to PR issues. They will conduct comprehensive audits and research before coming up with a plan. As our online reputation company reviews indicate, we have ample experience with complex issues. Our team of experts will provide a customized, well-planned solution to your crisis.
A Look At Online Reputation Management Reviews
No modern business can survive without maintaining an online presence. As mentioned before, most consumers will research before they buy a product or hire a service. These reviews are a double-edged sword because they have their pros and cons. Here’s a look at reputation management reviews and how to approach them as a prospective client:
1. Collect Information
Most consumers read at least 4-6 reviews before they decide whether they want to approach a business. Some people are more cautious and may read more than a dozen comments before making their decision. Reviews are an excellent source of information but it is important to understand that they’re not entirely unbiased. It is a good idea to take every review you read with a grain of salt and employ some reasoning. Collecting information from these reviews can help you make the best decisions. Here’s a look at what you should consider:
- What are the most common agency characteristics clients appreciate?
- What are the common criticisms?
- Does the agency respond to negative feedback effectively?
- Do the positive comments outweigh the negative ones by a significant margin?
- Is some of the criticism a deal breaker for you?
- Did you notice any manufactured or fake online reputation company reviews?
You can find answers to these questions by reading a few reviews and speaking with past clients. Don’t let a few negative reviews deter you if there are several other positive comments on the profile. Mistakes and user dissatisfaction can happen but they aren’t an indication of the overall quality of service.
2. Look At Review Responses
Every agency faces criticism at some point or another and how they respond to it matters. A calm, professional, and thoughtful response is a good indication. It shows that the agency cares about its clients and their experience with it. A professional response also shows they have a strong customer support system in place and will address all of your concerns promptly.
A good agency will also learn from the experience and refine their services further, which means you can expect better service as a result of the error. That’s why it is important to check how a company handles online reputation management reviews. If they ignore them or become dismissive, you should look for other alternatives.
How an agency handles crisis and upset clients also shows how they will handle challenging situations during the project. For example, if there’s a massive PR crisis and the agency needs to manage it effectively to salvage your reputation, they will need to know how to handle an influx of upset clients. If they manage their own clients well, they can take care of yours effectively as well.
3. Balance of Good and Bad Reviews
Few agencies have a pristine reputation, especially not in the digital marketing field. Upset customers, disgruntled employees, competitors, and other such elements can post negative comments online. It is important to find a balance of good and bad feedback. Avoid companies with only five-star reviews on their profile and no upset customers, especially if they have been a part of the industry for a long time. These agencies have likely manipulated the profile reviews in some way.
Most experts consider anywhere upwards of an overall 4-star rating is good. It is also a good idea to look at the number of comments on the profile. If a company has a 4.4-star rating with well over 100 reviews, they probably offer excellent services.
You can look at well-known profiles to see the balance of good and bad comments. Well-established companies invest a lot of time into maintaining their online presence and ensuring it is always positive. Just typing the brand name will give you an indication of how successful the company is in accomplishing this task.
Consider these three factors when you look at RBS Reputation Management reviews or other names in the industry. Reaching your own conclusions based on facts, evidence, and research can help you find the best agency for your brand.
The Question of Cost
Many small businesses can’t afford to spend too much on marketing and ORM services. They want a clean reputation but also need to save as much money as they can. Unfortunately, bad feedback and low ratings can have a big impact on a company’s revenue, which means they have even fewer resources in their hands. That’s why it is important to consider the expenses involved carefully.
Experts recommend getting quotes from multiple vendors and comparing them before hiring an agency. You can easily find the cost of reputation management services and request quotes from other marketing agencies. Compare the quotes and make sure there are no hidden costs to consider. You can discuss the quotes in detail directly with the companies to make an informed decision. Most representatives will be happy to explain all of the costs involved so you can prepare a budget.
You can also read the reviews to determine just how affordable the services are and if they will fit your plans. For example, looking at a few RBS Reputation Management reviews, you can see the words ‘affordable’ and ‘reasonable’ pop up a few times.
If you want good-quality ORM services and wish to hire a trustworthy expert, don’t hesitate to get in touch with RBS Reputation Management. We’ll be happy to help you build and maintain a strong presence online.
RECAP;
Everyone everytime opts for any of the services, first puts a comparison but before comparing you must know what exactly you should compare and this is what here you’ve learned with us today.
In-out, before comparing online reputation management agencies, look after your needs (why you need ORM services), characteristics of the ORM agency, reviews (*mandatory point), and the online reputation management cost (is it market on-going cost or not).
Not only that but you need to also check with them if they provide a custom ORM package or not.
We hope your search for the best online reputation management agency might have ended here.
